Google demand capture
Search and local pay-per-lead campaigns designed around priority services, service areas, lead quality, and the economics of each acquired customer.
Paid acquisition for home services
Turn ad spend intoreal demand.
XERO Digital builds and manages focused Google and Meta acquisition systems for established home service companies ready for more qualified calls and booked jobs.
Request an opportunity review
What we do
Less noise. More signal.
We focus on the paid channels closest to revenue, then connect media performance to what matters: legitimate opportunities, acquired customers, and profitable capacity.
Meta acquisition
Retargeting and selected lead generation that keep your company visible, build consideration, and extend the value of your existing demand.
Landing paths + tracking
Focused landing experiences, call and form tracking, and practical reporting that show where leads originate and what happens after they arrive.
The XERO view
Leads are only the beginning.
A low cost per lead means little if the calls are unserviceable, the jobs do not close, or acquisition costs outrun gross profit. We build the measurement around the full path from click to customer.
01Cost per legitimate opportunity
02Lead quality and serviceability
03Close rate by channel and service
04Cost per acquired customer
05Capacity and payback
How it works
Diagnose before prescribing.
No assumptions about what is broken. No one-size-fits-all channel bundle. We start with your market, economics, current lead flow, and operating capacity.
Understand the economics
We map investment, lead flow, close rate, job value, capacity, and the outcome you need.
Find the opportunity
We review your visible channel presence, customer path, competitors, and measurement gaps.
Create the right system
We set the channel plan, campaign structure, landing path, tracking, and launch priorities.
Optimize what matters
We use lead quality and customer outcomes to improve the system—not vanity metrics.
Who we help
Built for established operators.
XERO Digital works with home service companies that already understand the value of demand generation and have room to turn more qualified opportunities into completed work.
- HVAC, plumbing, roofing, electrical, pest control, and adjacent home services
- A clear service area and high-value priority services
- Capacity to handle more qualified opportunities
- A willingness to measure lead quality, close rate, and customer value
- A practical media budget separate from management fees
Find the signal in your market.
Tell us a little about your business, current lead flow, and growth priorities. No performance guarantees—just a clear, evidence-led view of the opportunity.